Robert Withers
I specialize in transforming sales teams, creating top producers, and driving exponential revenue growth.
Through dynamic speaking engagements, executive coaching, and high-impact training programs, I help professionals elevate their approach, close bigger deals with confidence, and achieve results they never thought possible.
I am a sales performance specialist with over 30 years of experience in real estate finance—building, leading, and closing deals at the highest levels.
I know firsthand that true sales success isn’t just about numbers; it’s about mindset, process, and reinforcement. Too many talented professionals struggle, not because they lack skill, but because they haven’t been trained to sell at an elite level.
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I specialize in transforming sales teams, creating top producers, and driving exponential revenue growth. Through dynamic speaking engagements, executive coaching, and high-impact training programs, I help professionals elevate their approach, close bigger deals with confidence, and achieve results they never thought possible.
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My passion is more than just teaching sales—it’s about redefining how sales professionals think, lead, and win. Whether speaking on stage or working with executive teams, my mission is to empower real estate finance professionals to operate at the highest level, turning potential into performance and transactions into lasting success.
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This isn’t just what I do—it’s who I am. And that’s why I’m all in.
About Robert
Sales Performance Specialist | Founder, Withers & Company
Robert Bruce Withers is a trusted sales performance specialist with over 30 years of experience in finance, focusing on driving sales results in the mortgage and financial services industries. As the founder of Withers & Company, he is helping countless professionals and businesses achieve Top-Tier Sales success, drive organizational growth, and maximize sustainable profitability.
A seasoned entrepreneur, Robert has founded and operated four residential and commercial finance companies, successfully selling two of them. Over his career, he has personally managed hundreds of salespeople and led high-performing sales management teams across all his organizations. His hands-on leadership and deep industry expertise allow him to equip sales professionals with the skills, strategies, and mindset needed to dominate their markets.
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Withers & Company Specializes in:
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Sales team and sales management assessments
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Customized sales training and professional education
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Specialized sales management training and consulting
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Ongoing sales team coaching and support through the Top Tier Sales Professional System
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Speaker, Advisor and Coach
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A dynamic speaker, coach, and strategist, Robert is a sought-after presenter at seminars, corporate meetings, workshops, and conventions. His powerful presentations challenge audiences to reach their full potential, leveraging his deep expertise in the Science of Sales and his widely acclaimed Six Steps to a Successful Sales Call framework. He provides actionable strategies on creating strong first impressions, developing confidence, and excelling in a competitive sales environment.
Media & Publications
Recognized as a leading mortgage industry expert, Robert has been featured in The New York Times, The Wall Street Journal, Westchester’s Journal News, NBC, CNN, and various local news outlets. His blog, The Equity Strategist, is widely followed by mortgage professionals seeking expert insights and strategies.
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Whether through training, coaching, or speaking engagements, Robert Bruce Withers empowers professionals to elevate their sales performance, enhance client relationships, and become indispensable in their industry.
Robert's Talks
Whether through training, coaching, or speaking engagements, Robert Bruce Withers empowers professionals to elevate their sales performance, enhance client relationships, and become indispensable in their industry.
From Salesperson to Trusted Advisor: The 3 Keys to Dominating Real Estate Finance
Let’s be real clients today don’t trust salespeople. They Google everything, compare rates endlessly, and think they know more than you. If you’re still trying to “sell” loans, you’ve already lost. The top professionals in this industry don’t just sell—they become Trusted Advisors who make themselves indispensable.
In this high-energy session, you’ll discover the MPR Framework, the three pillars that separate top producers from order-takers:
✅ Mindset Shift
Stop thinking like a salesperson; start thinking like a high-level financial strategist.
✅ Process Optimization
Build a repeatable, results-driven sales system that closes more deals.
✅ Reinforcement & Accountability
Leverage coaching and structure to sustain long-term success.
Turning Uncertainty into Opportunity: How Loan Officers Can Build Trust in Turbulent Times
When economic uncertainty hits, fear takes over—rates rise, the market stalls, and borrowers hesitate to make financial moves. In times like these, loan officers have two choices: get stuck in the panic or step up as the Trusted Advisor clients need.
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This session will teach mortgage professionals how to:
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Cut through fear-driven headlines and simplify complex financial concepts.
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Calm client fears with proven talking points that turn hesitation into action.
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Position themselves as industry leaders who provide clarity, confidence, and long-term guidance.
The Elite Sales Leader’s Playbook – Coaching Your Team to Close Bigger, Faster, & Smarter
Sales success isn’t just about individual talent—it’s about building a high-performance culture where every producer operates at peak efficiency. Senior sales executives and sales managers must move beyond metrics and quotas to create an environment where loan officers think strategically, overcome fear, and close with confidence.
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This session brings together the most powerful coaching strategies from Talks 1-4 and arms leaders with a proven framework for transforming their teams from order-takers into trusted financial advisors.
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Key Takeaways:
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✅ Mindset-Driven Leadership
Shift your team from “selling” to “strategic advising.”
✅ Process Optimization
Implement a scalable, high-converting sales system.
✅ Coaching for Confidence
Eliminate fear-based selling and build deal-closing resilience.
✅ Accountability That Drives Performance
Reinforce elite habits for long-term dominance.
“ Robert led an excellent discussion regarding the current lending and interest rate environment. His real time market information, real-world examples, and ability to connect with our team made for an informative session. My team walked away with valuable takeaways that were helpful to their general business knowledge of the market. I would recommend Robert.”
Sarah Jones-Maturo
President
RMFRIEDLAND
Let's Connect
I specialize in transforming sales teams, creating top producers, and driving exponential revenue growth.
914-490-8623